"At Membership2020 I learned why various generations have the attitudes and behaviors that the do, why it’s important to customize your marketing messages and methods of communication to your target audience, and why doing things the same way we have always done them won't work in the future..."

- Michele Feder, Materials Research Society


Changing demographics, innovations in technology, and the unpredictable economy are all likely having a detrimental effect on your membership. But do you know how to use these same factors to create an all-new plan for actually building your membership base?

Make plans now to attend Membership2020 to learn how. You'll earn 7 CAEs and come away with a plan that's ready to use in launching a strategic, highly successful initiative to future-proof your association.

Spend the day learning from Sarah Sladek, a best-selling author and researcher on the topic of membership engagement and future workforce trends. In addition, Sarah is the owner of a membership strategy firm with an impressive track record of growing membership for associations throughout North America.

This highly interactive training draws upon her 16 years of research, features several case studies and useful strategies, and gives you the opportunity to learn best practices from the other association executives in attendance.

Don't miss this chance to invest in training that rewards you with 7 CAE credits plus new powerful strategies to recruit and retain fresh members.

Reserve your space now to learn how to engage members and expand your association’s influence for years to come, including how to:

  • Gain a better understanding of marketplace and workforce shifts and strategies to capitalize on each
  • Identify the primary obstacles preventing your association's competitiveness and growth in the Talent Economy
  • Learn how to increase value and grow membership among younger generations
  • Gain insights into the trends and shifts likely to challenge your association in the next 5 years
  • Develop an action plan for the longevity of your association

Remember, you won’t just benefit from up-to-the-minute membership insights. You will actually develop your own new plan so you come away ready to start expanding and future-proofing your association immediately!

June 21, 2018
1727 I St NW, Washington, DC 20006
CAE Credits:
Eligible for 7 credits
Who Should Attend: Chief Membership Officers CEOs & Executive Directors Membership Development Directors Member Services Coordinators & Managers Marketing Managers & Directors Communications & Social Media Staff
What's Included:
  • A full day of expert-led training
  • Interactive strategy sessions
  • Breakfast, lunch & networking reception
$445 Early Bird Rate
$545 (after 05/18/18)
$395 Add'l attendees

I ate up every bit of Membership2020 . As a millennial, it was truly a "preaching to the choir" moment but was so validating to hear that we're not crazy, but that times really are changing, so our outreach needs to change, too.

- Ashley Erickson, Public Relations Coordinator, Minnesota Association of Professional Employees

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Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit